CEMEX

Driving conversions

Project Since 1862, builders of Britain have been tackling the toughest of jobs with Rugby bagged cement products. With the range receiving a packaging design update to improve shelf appeal and to make it easier to choose the right product, we worked with Cemex to develop an integrated campaign to relaunch the range’s ‘new kit’.

WHAT WE DELIVERED

— Campaign Development
— Packaging
— Literature
— Animation
— Event Design

Cemex 'Premium Cement' packaging photography.

SALES VOLUME INCREASE

+40%

RETURN ON INVESTMENT

1:25

WEB TRAFFIC INCREASE

+44%
Digital packaging renders showing the range of Cemex cement options.

PLACEHOLDER

TEXT GOES HERE TEXT GOES HERE TEXT GOES HERE

'New Kit Coming Soon'. Graphic showing fabric texture from rugby shirts used throughout the campaign.
Interactive cemex bean bag toss game. Each bean bag looks like a mini cement bag.
Interactive cemex bean bag toss game. Each bean bag looks like a mini cement bag.
Digital advertisement pages for cemex's 'New Kit', with a page explaining how the new designs link to Rugby's heritage and history.

Where next?