KRAMP
Transforming own-brand
Kramp Group is Europe’s leading specialist of parts and accessories for agriculture, forest & landscaping and construction. We were brought on board to help them reimagine their own-brand packaging.
What we delivered
— Packaging
A BOX THAT WORKS AS HARD AS THE BOOTS INSIDE
As the first launch in a wider own-brand packaging transformation, the new shoe boxes were designed to make an immediate statement, both on shelf and behind the scenes. With a newly consolidated global range, this was the perfect moment to introduce a bold, confident identity that unapologetically owns red in the category.
REIMAGINING THE PRODUCT EXPERIENCE
The project went beyond packaging. It reimagined the entire product experience. Inside the box, every detail is considered: from branded tissue paper that elevates the unboxing moment, to a durable branded bag designed to store worn, muddy boots, extending usefulness beyond purchase. On the inside of the box, a simple, confident message, ‘Made to last’ reinforces the brand’s commitment to quality and performance.
SHELF PRESENCE MEETS REAL WORLD PERFORMANCE
On shelf, die-cut swing tags improve navigation and product clarity, while flexible POS concepts could bring added theatre to store environments. These elements not only drive standout but actively invite customers to engage, even enabling boots to be tested across different terrains. The result is a cohesive, hard-working design system that delivers impact at every touchpoint, from the very first glance to long after purchase.
One of our core ambitions for the packaging was to make it unmistakably Kramp. It needed to be ownable, recognisable, and full of character. STB quickly understood this vision and brought it to life through a range that combines strong shelf appeal with real personality. As a designer, it’s incredibly satisfying to see what can be achieved when thoughtful design and great products come together.”
Sundip Sodha, Global Brand & Design Manager
