LONDON ST. PANCRAS HIGHSPEED

Turning a commute into a destination

London St. Pancras Highspeed is one of the capital’s most iconic landmarks, connecting travellers to Europe and across the UK. Since 2022 we’ve become trusted creative partners, helping bring seasonal campaigns to life for the thousands of commuters and travellers passing through its doors every day.

What we delivered

— Campaign
— Signage
— Illustration
— Copywriting
— Advertising
— Animation

"From London Sights to Paris Nights" Freeze Frame poster. The poster has photography of the Eiffel Tower to showcase the range of cities that can be travelled to from St Pancras Station. Photographed in St Pancras Station on a digital interactive screen.

TRAVEL HIGHSPEED

A new campaign encouraging travellers to rethink how far they can go from London in a single journey, showcasing the range of destinations accessible from London St. Pancras and promoting the ease of booking high-speed rail travel online.

CELEBRATING A BIG MILESTONE

A campaign to help celebrate 200 years since the birth of the modern railway with all the iconic destinations that can be reached from the station in under 200 minutes. Our idea was based around postcards for each destination, brought to life through nostalgic illustration.

"From St Pancras To..." Freeze Frame poster. The poster has illustrated Postcards to showcase the range of cities that can be travelled to from St Pancras Station. Photographed in St Pancras Station on a digital interactive screen.

FLEXIBLE TOUCHPOINTS

This Easter campaign was one of the first seasonal designs in the new St. Pancras Highspeed branding. Packed with personality and highlighting the eggs-cellent products available throughout the station. The campaign was vibrant and impactful, the perfect way to send commuters into the Easter weekend!

"Eggs-tra luxurious" graphic, illustrating how the T can be elongated and used as a frame to show Easter themed imagery.
"Eggs-tra Indulgent" graphic, illustrating how the T can be elongated and used as a frame to show Easter themed imagery.
"Eggs-tra Delicious" graphic, illustrating how the T can be elongated and used as a frame to show Easter themed imagery.