LONDON ST. PANCRAS HIGHSPEED

Creating a moment to reflect

We partnered with London St. Pancras Highspeed for this year’s summer campaign – a project centred on environmental awareness and sustainability. It’s no easy feat to make people in a bustling station stop, take a minute, and reflect, which is what made this brief even more intriguing. 

WHAT WE DELIVERED

— Campaign Design
— Copywriting
— Illustration
— Digital Advertising
— Social Media
— Animation

HS1 Globey sticker and summer stickers with pro-environmental messaging. 'Supporting change that makes a difference'.

SHINING A SPOTLIGHT

The challenge was to create a campaign that would celebrate the station’s commitment to safeguarding the environment while encouraging passengers to engage with the wider sustainability issues that affect our landscapes and communities. It needed to shine a spotlight on the causes and initiatives that matter most to London St. Pancras Highspeed, helping to inform, inspire and educate audiences throughout their journey.

HS1 Globey sticker and summer stickers with pro-environmental messaging. 'Thriving moors, peatlands restore'
Photography of a HS1 summer branded tote bag with Globey.

A PLAYFUL APPROACH

We developed a vibrant visual identity featuring a contemporary colour palette of environmental green, energetic yellow and punchy purple. Playful graphic elements, including eye-catching stickers and bespoke iconography, were used to bring key messages to life and create moments of discovery throughout the station. A carefully crafted tone of voice helped tell the story in a thoughtful and emotive way, encouraging passengers to pause, reflect and consider the world around them.

HS1 Summer campaign sticker sheet.
Model wearing a yellow shirt, with a Globey pin badge.

A MEMORABLE MASCOT

The brief also presented an exciting opportunity to develop a campaign mascot, resulting in the creation of Globey. This charming globe character appears across the campaign, bringing personality and a touch of fun to the creative.

HS1 Summer campaign newspaper advert and flyer.
A selection of bee-themed digital stickers 'Help Bees Plant Trees'
Initial hand-drawn scamps including stickers and banners.
Static, digital BSO adverts for St Pancras International.

EXTENDING THE EXPERIENCE

Alongside the campaign assets, we also developed a range of materials for the launch event. These included a bespoke sticker sheet, seeded paper leaflet, Globey pin badge and a branded tote bag, all designed to extend the campaign experience beyond the station. These takeaways not only helped create a memorable event experience but also reinforced the campaign’s sustainability message in a tangible way.

A selection of stickers promoting protection of the peatlands. 'Protect the Peat', 'Peatland Protection'

Where next?