LOROS HOSPICE
Helping a city fall in love with a hospice
Leicester had never seen anything like it. Forty elephants. One summer. A mammoth creative challenge: make the whole city stop, look, and give.
WHAT WE DELIVERED
— Naming
— Brand Identity
— Literature
— Social Media
— Event Design
— Website Design
— Campaign
— Illustration
— Advertising
— Animation
— Copywriting
VISITORS TO THE EVENT
MONEY RAISED
HOURS VOLUNTEERED
Smart Thinking
Our name, ‘Stomp Round Leicester’, works as a description, an invitation, and a rallying cry – all at once.
Business-changing Design
A handcrafted identity flexible enough to engage everyone from school children to corporate sponsors.
THE BRIEF
LOROS Hospice wanted to do something the city had never seen before. In partnership with Wild in Art, they were bringing 40 large elephant sculptures to Leicester – a public art trail spanning the whole city. The brief was mammoth: name, brand, and launch the event, then sustain it across a year of activity. The challenge wasn’t just creative. It was making an entire city want to show up.
ALL IN A NAME
The name came first. ‘Stomp Round Leicester’ did three things at once: described the trail, nodded to the stampede of elephants arriving in the city, and issued an open invitation to everyone. It set the tone for everything that followed.
A MAMMOTH IDENTITY
The identity had to work as hard as the name. Handcrafted to echo the artists’ own hands, the logo anchored a visual system of 50+ illustrations and doodles that could flex across audiences and dial up the fun when needed – or pull back when something more considered was called for. A brand voice full of puns and personality did the same job in words.
THE RESULT
The result was an identity that could speak to a school trip and a corporate sponsor in the same breath. Over 300 pieces of printed and digital collateral, sustained across 12 months, without losing its warmth or its wit. 250,000 visitors. £600,000 raised. The whole city stomped.
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