MORRISONS

Savers

We’ve worked closely with Morrisons to redesign their Savers packaging and identity.

WHAT WE DELIVERED

— Packaging
— Photography

Photography of various Morrisons Savers products, with bold typography and colours.
Various food-based tin cans with bold typography and product photography.

PHOTOGRAPHY

The range utilises friendly, fun photography which interacts with the product titles, this further highlights the quality of the food and aids navigation across store.

Photography of a Morrisons Savers Beef Lasagne box with bold typography, shot on a red background.
Photography of sweet and sour chicken with rice between two chopsticks.
Photography of a singular, golden fish finger on a fork.
Photography of a Morrisons Savers Sausage & Masg box with bold typography, shot on a blue background.

TYPOGRAPHY

Loud typography really sets the new design apart. It’s confident, in-your-face and totally unapologetic about the values it stands for. This, working alongside a redesigned Savers logo and ownable colour palette, ensures a recognisable range across the many different categories that Savers covers.

Bold Typography example, bold and set in red. 'LOUD TYPOGRAPHY REALLY SETS THIS RANGE APART. IT'S CONFIDENT, STRIKING IN-YOUR-FACE AND TOTALLY UNAPOLOGETIC.'
A variety of product and food photography from the Morrisons savers range. Photographed by Stocks Taylor Benson in our in house studio.
Photography showing a range of different Morrisons savers products. Packaging designed and photographed by Stocks Taylor Benson in our in house studio.

Where next?