OGGI
Elevating the everyday
California-based homeware brand Oggi came to use for a rebrand of their business. A key challenge was to elevate their products and give them a desirability beyond their practical use.
WHAT WE DELIVERED
— Brand Identity
— Packaging
— Guidelines
— Animation
— Copywriting
— Event Design
POST LAUNCH RETURN ON INVESTMENT
LONG TERM RETURN ON INVESTMENT
Smart Thinking
Shifting the focus from function to feeling. Positioning Oggi as a brand that celebrates everyday moments and ‘a life well lived’.
Business-changing Design
A warm, relatable identity that brings charm and character to the homeware category.
OUR THINKING
Our research showed that most of Oggi’s competitors focused almost entirely on product functionality. That created a clear opportunity to position them differently, developing a more lifestyle-driven brand that reflected the idea of ‘a life well lived.’
INJECTING PERSONALITY
We built a relatable brand personality centred on candid, real-life moments. From gossiping with friends over an ice-cold cocktail to catching up with your mum over coffee, or planning a kitchen makeover with your partner. The brand celebrates the small moments that make everyday life feel special.
CRAFTED LOGOTYPE
The new Oggi logotype unlocked a wide range of brand applications. A distinctive flourish on the ‘o’ became a subtle yet memorable device, appearing stamped onto lifestyle imagery or engraved directly onto products. It also doubled as a graphic device within messaging, replacing speech marks and ellipses, and evolving into a decorative pattern used across brand communications. From one simple idea, we were able to create a rich and flexible visual language for Oggi.
CATEGORY LED
Oggi’s product range spans ten categories, so we colour-coded each one as part of the identity system. Warm, homely tones complemented the muted neutral palette of the core brand. Playful lifestyle copy such as ‘Makes a mean Margarita’ or ‘Make a mess in the kitchen’ helps bring the brand’s personality to life. Across the packaging range, stylish cut-out product photography sits alongside evocative lifestyle imagery, making a ‘life well lived’ feel genuinely within reach.
