NOTTINGHAM TRENT UNIVERSITY
Celebrating the city’s hidden gems
With its thriving city-centre campus, Nottingham Trent University (NTU) wanted to showcase everything the city has to offer prospective students, from culture and creativity to great places to eat, explore and spend time.
WHAT WE DELIVERED
— Campaign
— Literature
— Illustration
— Event Design
— Social Media
— Animation
Smart Thinking
A city-centre campus deeply connected to Nottingham’s character – a place students would be proud to call home.
Bold Design
Vibrant, eclectic illustrations that capture the colour, energy and charm of the city.
UNCOVERING GEMS
Nottingham has plenty to discover, from hidden gems to iconic landmarks and a buzzing food scene. Our task was to bring the city to life, creating a campaign that would excite and inspire students to explore more, stay longer, and ultimately choose NTU.
STUDENT FOCUSSED
Our solution centred around an illustrated, fold-out city guide created for Open Days and other student events. Key locations were brought to life through colourful illustrations and short, engaging snippets about each spot. Using local phrases and a warm, conversational tone, the guide captured the pride of being part of the city while celebrating its unique character.
CAMPAIGNABLE ASSETS
Following the guide’s success, we developed a wider set of campaign assets – including animated digital screens, a toolkit for the social team, website graphics and event banners – to help the campaign reach students across multiple touchpoints.
