BAKER HUGHES
Cutting through complexity since 2016
Baker Hughes are a global energy technology company operating in over 120 countries. Since 2016 we’ve become trusted partners, helping deliver solutions across a vast range of deliverables.
WHAT WE DELIVERED
— Brand Development
— Campaigns
— Literature
— Social Media
— Event Design
— Packaging
— Copywriting
— Videography
— Animation
Smart Thinking
Simplifying complexity in a highly specialised sector can deliver real cut through for audiences.
Business-changing Design
Creative problem solving at its core; evolving and adapting with the business to deliver real impact and meaningful value in the long term.
BRINGING AN ICONIC BRAND BACK TO LIFE
Druck are a key business in Baker Hughes’ portfolio with over 50 years’ experience in designing and manufacturing market-leading pressure measurement equipment and solutions. We helped re-ignite their identity, building on the heritage of their flagship calibrator to bring a much-loved brand back to life. Honouring the past with an identity fit for the future.
MAKING THE INVISIBLE VISIBLE
A campaign to launch Baker Hughes’ ground-breaking methane monitoring solution, helping address an urgent issue in the Oil & Gas industry. Our idea got to the heart of what made the product unique; making the invisible visible. Combining commissioned drone footage, animation and motion graphics to highlight the technology and bring the innovative technology to life.
RAISING THE BAR OF SOCIAL MEDIA
Working closely with the team at Druck to produce engaging content for their social media channels. Our work was highlighted as best practice across the wider Baker Hughes business.
UNITING SOFTWARE AND HARDWARE
We helped tell the story of the Calibration Unified philosophy, combining hardware and software to enable manufacturers to optimise their processes. A launch animation and supporting literature explained the process in an understandable and visual way, bringing together software and hardware as a complete solution.
A BRAND LIBRARY
From top level sales brochures to more technical factsheets, we’ve helped Druck – and the wider Baker Hughes business – create a consistent approach and style for all of their literature.
