BESA
A future-focussed conference
The Building Engineering Services Alliance (BESA) Annual Conference is the only event in the sector where businesses can connect with a trusted community of technically compliant companies and partners.
WHAT WE DELIVERED
— Brand Identity
— Literature
— Advertising
— Event Design
— Brand Templates
Smart Thinking
The conference needed it’s own distinct voice to encourage sponsorship and demonstrate why it was unmissable for its members.
Bums-on-seats Design
Taking the brand’s DNA but evolving it to reflect the positive innovations driving the industry forward.
THE THINKING
As the meeting place for forward-thinking industry professionals, visionary speakers, leading industry exhibitors and young talent, we knew the identity had to feel progressive and future-focussed. It wasn’t enough to reflect the industry as it stood – it had to get visitors excited about what was on the horizon.
THE IDEA
Our idea was inspired by the isometric grid from their brand guidelines which we developed to create forward-facing arrows. These tied in nicely with the themes of innovation and progressive thinking. Used flexibly, they became patterns and frames for imagery, together with a refreshed colour palette which gave a nod to the programme’s focus on sustainability and net zero.
COMING TO LIFE
We gave the BESA team a full toolkit of assets and guidance for their in-house team to take on and develop. This included logotypes, type treatments, iconography, digital and social graphics, and a PowerPoint document to promote the event to sponsors.
