JOE WICKS
A lean and tasty identity
Joe Wicks is a man on a mission to improve the nation’s health. With such big ambitions we jumped at the chance to create an equally big brand to launch his growing empire.
WHAT WE DELIVERED
— Brand Identity
— Packaging
— Guidelines
— Copywriting
— Photography
Smart Thinking
Getting to the heart of Joe’s entrepreneurial spirit – full of energy, enthusiasm and positive vibes.
Bold Design
A typographic expression of everything that makes Joe, Joe. Full of life and infectious energy.
THE BRIEF
We teamed up with Global Merchandising Services to give Joe an identity that would be strong yet flexible enough to work across a number of different product ranges, from pots to pans, knives to spoons.
THE IDEA
The idea is centred around a bespoke word mark, crafted to get the perfect blend of friendliness and sportiness. From this base we built out core assets including photography, packaging and tone of voice, supported by a bright and energetic colour palette that allowed us to dial up the fun when needed.
THE RIGHT VOICE
We elevated Joe’s everyday language to brand phrases including, ‘prep like a boss’ and ‘lean and tasty’. This helped create a unique tone of voice reflective of his personal brand. Now complete, the brand identity has been rolled out to packaging guidelines used to develop his new kitchenware range. So bosh, we smashed it!
