METRO BANK
People-first banking
As the first high street bank in the UK for over 100 years, Metro Bank set out to do things differently by putting people at the heart of everything they do. We’ve been creative partners since 2020, helping bring their ambitious strategy to life.
WHAT WE DELIVERED
— Brand Development
— Advertising
— Literature
— Social Media
— Campaign
— Illustration
— Copywriting
— Animation
INCREASE IN INVOICE IT REGISTRATIONS
INCREASE IN BUSINESS ACCOUNT OPENINGS ACROSS ALL STORES
PEOPLE REACHED THROUGH OOH ADVERTISING
HELPING SMALL BUSINESSES
In this ATL campaign, we were briefed to promote Invoice It, a new digital accounting tool for Business Current Account holders. The goal was twofold: raise awareness among existing customers while also attracting new ones, positioning Invoice It as a valuable perk.
THE IDEA
The campaign targeted small businesses and sole traders, particularly those who typically get paid after the job’s done. That led us to a simple but powerful insight: by reducing financial admin, Invoice It frees up time for people to focus on the work they’re actually good at. The result? A message that says it plainly: “Spend time plumbing, not chasing payments.”
THE ROLLOUT
The campaign ran as a series of OOH 6-sheets and 48-sheets, animated digital screens in stores, plus online ads and social media assets.
PEOPLE-FIRST BANKING
The first projects we worked on with the team followed their first ever advertising campaign centred around people-people banking. We were brought on-board to help rationalise their existing guidelines, taking inspiration from their successful campaign but also honouring their heritage and position in the market.
RESPONSIVE CONTENT
For a bank bucking the industry trend of closing stores by actively opening new ones, the global pandemic hit hard. We helped them adapt, producing social distancing collateral and creating digital-first campaigns to launch on social media with a focus on animation for maximum impact.
